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| Food and Hotel China 2008 Produces Results for Texas BBQ Company A SUSTA Generic Program Texas-based Southside Market & Barbeque jumped into international promotions by participating in the Southern United States Trade Association (SUSTA) pavilion at the Food and Hotel China show in Shanghai in December 2008. Despite being a first-time participant in the show and SUSTA Generic promotions, the company established relationships with two international distributors at the show. Southside Market & Barbeque, along with other participants in the SUSTA pavilion, received furnished booth space, pre-show market briefings, and assistance with buyer meetings during Food and Hotel China, all for a reduced cost. "The show was very beneficial for us. We learned a great deal," commented CEO Bryan Bracewell.
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