About Us

Mission
SUSTA aims to increase the export of southern U.S. food and agricultural products and thus enhance the economic well-being of the region.

• International trade exhibitions
• Trade missions
• Reverse trade missions
• Trade seminars
• Menu and special event promotions
• In-store promotions
• Showcases and product presentations
• Trade relations and publicity campaigns
• Exporter education
• Industry market research
• Matching funds for international marketing

Funding
SUSTA is funded by the U.S. Department of Agriculture's Foreign Agricultural Service (FAS), member states, and area companies. Primary funding for the organization is derived from state membership dues and program participation fees.

SUSTA participates in FAS's Foreign Market Development (FMD) Cooperator Program and has participated in the Targeted Export Assistance (TEA) program and the Market Promotion Program (MPP) created by the 1985 and 1990 Farm Bills. Currently, SUSTA participates in the Market Access Program (MAP), authorized by the 1996 Federal Agriculture Improvement and Reform Act (FAIR).